26 Nov 2014

Film and television are part of people’s daily lives across Europe – but how much do they know about the process that brings them to the big (or small) screen ?

This ‘creativity workshop’ in the European Parliament explored what it takes to make film and television in Europe for a wide range of european stakeholders and representatives from the European Parliament and Commission.

Hosted by Jean Marie Cavada MEP and Bogdan Wenta MEP, the workshop’s featured a presentation of Creativity Works ! by Ross Biggam, Director General of the Association of Commercial Television in Europe.

The Film case study presentation was delivered by Pauline Durand-Vialle, FERA Chief Executive, Charlotte Lund Thomsen, Legal Counsel for the International Video Federation and International Federation of Film Producers Associations, and Jan Runge, CEO of the International Union of Cinemas.

Stephen Flint, Director of operations of FremantleMedia Global Entertainment Production, shared some of his views on European TV companies’ experiences as global leaders in developing programmes.


Introducing the « Film-making, Production and Distribution in the EU » presentation, FERA’s CEO underlined the essential role of audiovisual creators and specifically film directors in the EU cinema production process.

If we can all use our imagination and come up with brilliant ideas for a story, what screenwriters and directors actually do is giving those ideas the shape of a story told on screen. An original story, or if based on a pre-existing work, a new way of telling that story on screen.

Making those stories, whatever their topics may be, captivating for the audience in front of the screen is a craft, requires a very specific skillset.

Writing a film is not only about the situation, not only about the dialogue, it is also about « writing » the image and the visual dramaturgy before the production process even starts. The idea is turned into a synopsis, that is turned into a screenplay that evolves throughout the financing stage, the shooting, editing, and post production of the film. In the film industry, it takes significant amounts of time and money. To make ends meet, audiovisual authors and directors have to work on several projects at the same time.

During the production process, directors are the ones holding the idea and the story true to its original idea, from the first stage of writing the script to the editing stage, adapting to the requirements of the production process that can last over several years : that makes them the primary creators of the film.


More information on the workshop on CW ! website